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Research papers

International strategy of U.S. retails and the role of market research

The American economy is perhaps in the best condition it has been in the past fifty years. The same cannot be said of retailing, which has been struggling for three years. The struggle revolves around a changing competitive environment as well as...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: David J. Rachman, Swee L. Chia
June 15, 1997
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Citation

Rachman and Chia (1997a, June 15). International strategy of U.S. retails and the role of market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/international-strategy-of-u-s-retails-and-the-role-of-market-research